Dynasty points — the game's name for NIL — are one budget that pays for everything: landing recruits, keeping your roster, hiring staff and coordinators, and upgrading facilities. The same pool funds all of it, which is why they are so easy to waste. This article covers earning the budget and allocating it; for how much to offer an individual recruit, see Recruiting NIL Offers, and for who belongs on your board at all, see Recruiting Board & Scouting.
The budget is visible on the team-select screen before you even start: Georgia has ~5,000 spendable of a 12,000 total; Georgia State has 65 spendable of 440. Where you start dictates the whole plan below.